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Sports apparel features left to right the concept of market structure is changing – HC Network sports and leisure industry

Over the years I have been thinking a dull but perhaps the most basic question: what exactly

Clothing Is the “sports clothing”? Able to meet the functional needs of sports apparel, sports or with the concept of

Leisure Wear ? Or some to “Sports

Brand “Clothing itself? Although professional sports and fashion increasingly blurred boundaries between leisure,

Package Including professional sports apparel and casual wear fashion brand to open to play sports, etc., but still brutal market segmentation

Competition Before to maintain its “one-third of an acre of land,” the only way.

Fact, in terms of technical content of products, sports apparel has relatively high barriers to entry, therefore, from a competitive point of view, once established itself as a professional in the field of influence and advantage, then people should You want to attack the market is relatively difficult; However, the concept of casual wear with sports is different, the total amount of the market, while significant, but many competitors, and the lack of market access barriers, there is relatively large and thus the pressure of competition.

Professional Sports Clothing Market Pattern is changing

In professional sports apparel market, in top-end brands struggle to gradually appear: Nike, Adidas retaining its position as the high-end, especially the world’s third acquisition of Adidas sports brand Reebok, and won the Beijing 2008

Olympics Will sponsor the right, with its tendency to be more aggressive attack to Nike. From

Sell Absolute terms, Adidas has been the leading brand and the local community ”

Li Ning “Comparable, and Adidas’s sales come from the city line.

Brand in the mid-market, following the “Li Ning” a successful listing in Hong Kong, ANTA also closely linked with annual sales of 2 billion yuan; However, the two differ in the product structure: Under the “Li Ning “2005 mid-year report disclosed that sales of its apparel products 58.76 percent share of the total share of shoes was 33.22%, the rest is accessory products; In contrast, the proportion of Anta’s clothing to be lower.

In the low-end market, each brand in order to

Sports shoes Overwhelmingly dominant pattern is gradually changing, clothing products have different levels of growth, reflecting strong regional demand; but low-end products will lower prices, greater pressure on cost control, coupled with its own technology development strength limit, the apparel products still lack the necessary functional

Fabric Applications, and special design. In addition, the professional sports apparel in the domestic market, “K

APP A “(back to back), Mizuno and other second-tier brands as represented by the international differentiation

Marketing Sprung up everywhere. Among the international brands from Italy, KAP

PA , A series of “sexy sports” line, the functional combination with the sexy fashion, in the first-line market is gradually rising; and also by Mizuno golf, soccer fields and the star sponsoring events, opening the market situation in certain regions.

Overall, from the future development trend,

Sportswear Market will be further subdivided, including the relatively low concentration brand new development of the market, such as ski boom with the advent of the professional ski service and sales of ancillary products will be enhanced; also included within the existing professional market is further broken down such as fitness clothing, gym serving as a further subdivision, its high-end professional products is expected to be filled in the blank. The old sports apparel market, should have aroused concern in this respect, comfort, price and popularity should be the focus of product development considerations.

Investment Sportswear concept and function of most value

Recently, the author of an investment banking friend from overseas, please help the author describes several local sporting goods company in China said he was very happy to help them

Overseas Listing . In fact, he is not

Huo Leifeng , Capital The pursuit of profit of so many similar institutional investors bullish on this market, and this is expected to rush in 2008 before the arrival of some action. In this context, the general investors, to enter the field of sports clothes, is it what options could be considered?

First of all, you should consider those who have a clear concept and function of professional sports products

Clothing brand Do not be some window dressing “deceptive” business as “Fudge” was. The reason why such judgments are based on two facts: First, Chinese consumers are increasingly involved in professional sports, professional sports equipment demand is rising. Research has shown that even such a conventional sports jogging, line the city’s consumers have started to professional needs, such as required equipment with good ventilation, etc.. Secondly, the “sheep’s head” is very easy to hang, such as some brands to add a few cars in the clothing designs, called themselves racing suit on and so on, very easy to follow and break, and not as consumers of professional orientation enhance the sustainability of the gains brought about. Again, you can consider the possibility of investing in distribution channels, including the establishment of the concept of special movement “TOWN”, such as basketball town, etc., can be included during play different styles of basketball, including clothing and its derivatives include

Merchants

Plan, the so-called “to become masters.”
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